For philanthropists, supporting public initiatives offers the chance to empower grassroots movements that address critical social issues. By providing the right organizational structures and strategic resources, these initiatives can gain traction and grow organically, leading to substantial and sustainable positive change in society.
Public initiatives have the potential to drive significant social change by addressing specific issues directly from the community level. When properly supported, these initiatives can mobilize local populations, influence policy, and create lasting improvements in areas such as environmental conservation, social justice, and public health.
We leverage our expertise of organisational design and tech-philanthropy to support and nurture public initiatives, ensuring their growth and impact.
Our approach:
The Ice Bucket Challenge: This viral social media campaign was created to raise awareness and funds for ALS (Amyotrophic Lateral Sclerosis). Participants would dump a bucket of ice water over their heads and challenge others to do the same while donating to ALS research. The campaign raised over $115 million for the ALS Association and significantly increased public awareness of the disease.
Movember: Movember is an annual event where men grow moustaches during November to raise awareness of men's health issues, such as prostate cancer, testicular cancer, and mental health. The initiative has successfully raised millions of dollars for men's health programs and sparked important conversations about men's health worldwide.
Plastic Free July: This global movement encourages individuals, communities, and businesses to reduce their single-use plastic consumption for the month of July. By promoting practical actions and raising awareness, Plastic Free July has helped reduce plastic waste and foster more sustainable practices among millions of participants.